New Artists 2023

Who: In an unpredictable music industry, these emerging artists have made themselves known. Captivating fans with vulnerable debuts, captivating beats and emotive storytelling; their sound can span trap and dembow to hard rock and bedroom pop – here are the newcomers of 2023 you need to keep an eye out for.

FLO

Milo Clare of north London captivates listeners with his blend of pop, rap and dance styles that blend pop music with hip-hop beats and dance grooves. His sublime vocals and synth whooshes mesmerise listeners while 2022’s Se Ve Desde Aqui marked an audacious shift from warm surroundings and nature sounds towards stark austerity. 2022 could well mark Milo’s breakthrough year.

Brray brings an exciting and fresh perspective to Latin music with her dynamic mantras and love songs like ‘LOKERA’ that set her apart.

Denver-born composer MJ Malone’s unique understanding of frequency allows her to transform pipe organ tones into otherworldly beasts while modular synths vibrate like candle flame. Her latest record, Does Spring Hide Its Joy is an immersive three-hour microtonal journey that provides physical as well as emotional therapy.

Natalie Jane

Natalie Jane is one of this year’s breakout artists, known for transforming life’s most poignant experiences into musical narratives that speak directly to TikTok fans like “Good Without” and the catchy “Parking Lot Riff,” while in her recent release “Mentally Cheating,” Natalie explores temptation in an accessible yet emotionally moving manner.

Natalie Jane is also a brilliant marketer with an acute understanding of social media platforms such as TikTok. After strategically using TikTok teasers to announce her release of a single, her latest effort generated over 6 Million Likes on TikTok alone and amassed 115,000 pre-saves on Spotify!

Natalie Jane has created her own sound that stands out on festival stages with its lo-fi production that blends genre-spanning influences – her earlier cuts feature elements of Tame Impala-style psychedelia while her latest single features scuzzy guitars with Tame Impala-esque beats.

Hemlocke Springs

Hemlocke Springs immediately stood out in an app filled with established artists pushing the latest trends and small musicians trying for attention, Hemlocke is the stage name of North Carolina native Isimeme Naomi Udu who debuted with three hits that hit TikTok simultaneously: “Stranger Danger!,” “Gimme All Your Luv,” and “Girlfriend.”

With her sensuous voice, xylophone samples and dreamy production style, her sound draws influence from all over the internet – yet remains completely original and her own.

Hemlocke has proven herself one of the year’s most fascinating young talents with only three songs under her belt. With her latest single’sever the blight’ she continues her exploration into what it means to be human with its psychedelic synth-driven sound that brings back childhood memories of your bedroom. Her new track has an engaging mix of complexity and compulsiveness that resonates throughout you like something created through years of musical experience.

Roan

Roan is a Filipino Asian Modern & Contemporary Artist. Through song, she masterfully delivers relatable personal narratives that touch listeners’ hearts. From folk to Latin pop, her repertoire chronicles her life experiences – both positive and negative.

Roan’s latest project ‘Enter * End’ shows her to be more confident with her sound. She switches up from slow grooves to pump-up anthems with memorable hooks in both English and Arabic for audiences on TikTok, already making waves with songs such as ‘Sold’ and ‘The Snake’ that have gained widespread acclaim. Roan is quickly becoming an international star!

P-rallel is one to watch as he makes waves in the UK club scene. Skilfully mixing hip-hop, house, garage, UK funky and Amapiano while adding jazz elements into his sound has won him praise from artists such as Dan Snaith (Daphni, Caribou) and Four Tet.